Primal Wine
Sells small-batch, organic and natural wine online, bottled by artisanal winemakers.
Concept
Primal Wine is an online wine store based in Los Angeles. It ships to 45 US states.
It started as a passion project to bring honest, natural, biodynamic and organic wine to every corner of the country, especially the places where it has been hardest to find.
The range runs from classic, appellation-driven wines to zero-zero wines, made with no additives and no added sulfites. The wines come from small growers who farm organically or biodynamically, and I choose every one of them. I hold a FISAR sommelier diploma.
The Primal Wine Club sends members boxes of 3, 6 or 12 bottles that I pick.
History
- Launched in Los Angeles. Before that I was a wine rep for an Italian importer and ran its online store. I taught myself to code and built the Primal Wine site.
- USA Today 10Best readers placed the Primal Wine Club among the 10 best wine clubs in the country.
- Opened Primal Wine UK, a second store for customers in the United Kingdom, at primalwine.co.uk.
- Moved shipping to a wine warehouse in Napa, California.
- Moved fulfillment to a warehouse in Rancho Dominguez, California, which ships every order today.
Press and awards
- In business since September 2018.
- The Strategist, New York Magazine, 2020: the Primal Wine Club named best natural wine subscription.
- USA Today 10Best, 2024: runner-up for Best Wine Club.
- Vogue, 2024: I am quoted in “What’s a Vacation Wine?”
- CNN Underscored, 2024: the Natural Wine Club among the editors’ favorite products of October.
- Wine Enthusiast: one of 5 clubs in its guide to natural wine clubs.
- Food52: the natural wine pick in its 16 best wine subscription boxes.
- Tasting Table: number 7 of its 14 best wine subscription services.
- BuzzFeed, 2020: one of 8 online shops for natural wine.
- Sprudge, 2020: a profile of Primal Wine and how it started.
- The New York Times Wirecutter: included in its guide to wine clubs.