Guido Cattabianchi

Founder and CEO of Primal Wine.

Born in Verona, Italy, based in Los Angeles.
Husband, father, musician, builder.

Mica

Builds a product recommendation quiz from your Shopify catalog and sends shopper answers to Klaviyo.

micapopups.com

Concept

Mica is a Shopify app. It reads a store’s catalog and writes a product recommendation quiz from it.

The quiz runs on the storefront as a popup, a story or a full page. Every answer is saved as a lead and sent to Klaviyo, the email marketing platform. The merchant edits the quiz by typing in a chat.

Plans run from $20 to $250 a month, with a 14-day trial.

History

  1. First version: the quiz writer, the quiz renderer and the Shopify theme extension.
  2. Site moved to micapopups.com.
  3. Klaviyo sync.
  4. New site live.
  5. Submitted to the Shopify App Store for review.

All projects