Guido Cattabianchi

Founder and CEO of Primal Wine.

Born in Verona, Italy, based in Los Angeles.
Husband, father, musician, builder.

Keigeo

Scans your site like an AI assistant and checks whether ChatGPT and Claude name your business.

keigeo.com

Concept

A free scan reads any website the way search engines and AI assistants read it. Paid reports list what to change.

The complete report asks ChatGPT, Claude and Gemini the questions a buyer would ask and records how often their answers name the business.

Reports are paid once: SEO (search engine optimization) for $5 with 29 checks, GEO (generative engine optimization, for AI answers) for $15 with 23 checks, and Complete for $25 with 36 checks, AI answer sampling and up to 250 pages read.

History

  1. Started as Shelf, an audit for Shopify stores.
  2. Signal: a check of whether AI assistants recommend the store.
  3. The engine works for any website. Renamed Keigeo.
  4. Live on keigeo.com, with checkout.
  5. Guides, answer pages and a glossary.

Achievements

  • Answer sampling across 3 AI assistants: ChatGPT, Claude and Gemini.
  • 4 guides, 4 answer pages and 74 glossary entries.

All projects